Google Analytics sucks.
I mean, really. What were they thinking when they bought this?
I just sat here for 5 minutes this morning clicking through the navigation page trying to find a list of referrers. Simple, right? You would think so, but the answer is a resounding 'no' - the closest I could get to what I wanted to see was actually buried inside 2 drop-downs.
To make matters worse, the menus use names that seem to have no relevance to the actual content (the drill down to get to a referrer list was Marketing Optimisation > Marketing Campaign Results > Referral Conversion).
It's a little disappointing really considering how powerful the service seems to be. I just want to know though, what were they thinking when the creators decided to obscure some of the most important data?
Perhaps it is time to give MeasureMap a try - hell, even awstats was better than this.
FULL STORY
Source: Jake Tracey

